Discovery
18 Mar 2024
How supply constraints are prompting Cava to reinvent itself
Over the past few years, Cava has been dazzling consumers in the international marketplace, even managing to outshine Prosecco and Champagne. But this year, its producers have had to cope with extreme drought conditions causing an unprecedented decline in crop volumes which are threatening output and volume sales. This challenging situation has led the appellation’s bodegas to contemplate a range of strategies to help them overcome the shortfall, but also redefine their actions in the future.