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On October 30, the new Labour government delivered a double blow to the British drinks industry by announcing it would be raising alcohol duty in line with retail price inflation, and going ahead with the previous government’s new tax regime by ending the wine easement on February 1, 2025.

It’s an open secret that the United States – and many other countries – are in the grips of a neo-prohibition movement that has the potential to undermine the future of wine consumption. But trade and marketing organisations in the US are fighting back, as evidenced by the ‘Come Over October’ campaign that launches on October 1.