Discovery

Moro Group “Careful selection and long-term cooperation”

By Photographs: courtesy of Moro Group, posted on 19 January 2024

Could you introduce us your company, history, and how you arrived to import wine in Russia ?

Moro group was created 25 years ago by the people who were born and grown in the wine environment. So our path in the wine business was predetermined. During this time, we have managed to become one of the leaders in the sphere of wine import and distribution in Russia, increasing the supply volume to 20 million liters per year. But first of all, we have studied perfectly  the needs of our customers - both in the b2b segment and the final consumers. We know how the market is developing and the tastes of wine lovers, and we are always ready to offer a suitable range. But the wine for us is not just  alcohol drink to accompany a dinner or a party. The wine for us is the history, the emotions and the people who are behind of the wine production. So we work only with the producers who's mentality and philosophy is closed to ours.  That's why there are no random wines in our portfolio, even the wines in the entry level – it is always careful selection and long-term cooperation with the suppliers who in the most cases become members of our big wine «family».

 

How you divide your client porfolio and sales channels ?

We have our exclusive distributors in 78 regions, we work with federal and national chains, with alco markets and HORECA. 

 

What is the surplus and adding value of Gilbert e Gaillard medals on the russian market with Rocca wines and other suppliers ?

The medals on the wine bottles are very important, it influnces on the final choice of the customers. For sure the people prefer the wine with medals  and Gilbert e Gaillard is the sign of the quality for russian wine lovers.

You might like these articles.

Discovery

How Spanish grape varieties are mirrors to their identity
Although home to propitious sites for growing wine, Spain’s main defining feature is its extensive range of native grape varieties. Whether used in blends or as single varietals, they reveal a unique character and substantiate a wine’s origin. International grape varieties like Merlot, Syrah and the Cabernets are admittedly widespread across the country, but indigenous grapes are now riding the crest of popularity.

Discovery

A long-established wine producer with a modern focus
When it comes to studying market patterns and tastes, Wine of Moldova is a past master and uses the research to craft wines that follow a true strategy. This explains why the producers featured in this report say they export 95% of their wines. Moldova is also increasingly focusing on terroir: the ONVV and Wine of Moldova are planning to expand existing PGIs by adding new designations. Few competitors in the Eastern European space have this ability to adapt to each market they aim to conquer.

Discovery

Chile, or how a “peculiar geography” yields very diverse wines
Due to its variety of climates, the influence of its valleys and the proximity of the Pacific Ocean, Chile has the ability to grow a wide range of varietals. Not only has it been doing so for two centuries, but now climate change is opening up the possibility of exploring new soils for its wines.