Cognac stands firm
Since 2020 and the onset of the pandemic, the Cognac industry has been rocked by one crisis after another. Cash flow has been bled dry, transactions have dwindled and prospects are pretty lacklustre in its two key markets, the United States and China. For all that, Cognac has lost nothing of its global aura. And as the industry members we spoke to confirmed, there are reasons for hope, particularly for those active in France and Europe.
Lire la suite